Zoho - Product Marketing Specialist.
As a marketer, you will be a proponent of serverless—creating awareness, through leadership, and driving adoption of our product. You will be influencing decision makers, innovating the buying process, and crafting content that developers will value and look up to. The ideal candidate has knowledge of existing and trending technologies and cloud computing, understands developers' lingo and loves to share knowledge with the world through webinars, blogs, podcasts, and whitepapers.
KEY RESPONSIBILITIES
Create marketing resources to drive awareness of our developer product. Define, develop and optimize integrated campaigns, and develop rich, bar-raising content to market to developers, influence the target audience, grow your user base, drive developer engagement, and build credibility for Catalyst and educate the market
Create optimized programs to generate adoptions and leads at scale across several audience/vertical segments to grow leads.
Orchestrate campaign and content development across a network of contributors and stakeholders. Tap into developer influencers, developer media sites, developer communities or websites where developers love to spend time online looking for information to help them keep up with technology.
Work closely with other stakeholders (e.g. social media, events, community, external agencies) to drive demand generation activities in a cohesive fashion.
Manage multiple marketing channels (email, paid search, display, and social media)
Create a range of programs and channels to effectively reach tech professionals and decision makers at a massive scale.
BASIC QUALIFICATIONS
3 to 7 years of relevant work experience in technology or technology-related marketing roles.
Bachelor’s degree in technology, business, marketing, or relevant field of study.